Believing Cassandra

An Optimist Looks at a Pessimist's World

by Alan AtKisson

Amazon.com's Bestselling Book for 1999 in the area of "Environmental Planning and Management" ... and still popular with sustainability professionals, educators, and students.

Australian and U.S. editions

Beautiful Cassandra was gifted with prophecy but cursed with never being believed -- even though she could accurately predict the future. Her mythological story frames the real story of our times, as humanity confronts a rapidly accelerating environmental disaster. Will we "believe Cassandra," or continue to ignore the evidence of science and our own senses? Will we continue down the road to a near-certain collapse -- or will we transform our economies, radically speed up innovation, and prosper in ways we can still barely imagine?

Recently translated into Japanese (by Junko Edahiro) and published by PHP books, Believing Cassandra takes the reader on a guided tour of global trends, and explains how people in business, government, and every walk of life can turn the tide. Author Alan AtKisson never shies away from the stark truth -- but he presents it in a fresh and compelling format that will leave you both informed and inspired to take action.

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